From Content Chaos to Cross-App Control
ERIC
Web and mobile platform that connects a content management hub with a user-facing mobile app, helping a career discovery product run smoother across both apps.
Book a Case WalkthroughA career discovery platform needed better control over content and user experience across a web admin tool and a mobile app, with one connected workflow.
The Challenge
Content operations were hard to manage across apps, and the product needed one connected system for publishing and mobile delivery.
- Content publishing was fragmented between web operations and the mobile experience
- No clear review and approval flow for new content before it goes live
- Hard to manage many content formats like articles, events, and opportunities in one place
- Need for consistent user profiles and preferences to support personalized discovery
- Teams needed a faster way to update the product without breaking cross-app consistency
Our Solution
Softblues built an interconnected web and mobile setup for ERIC, combining a web-based content management tool with a mobile app experience. The web app supports content creation, review, and publishing, while the mobile app uses user profile data and interests to guide discovery.
- Web admin dashboard to manage content in one place
- Content review queue with approve and reject flow before publishing
- Multi-format content creation (articles, videos, podcasts, events, opportunities, social)
- Mobile profile setup with industries and interests to support personalization
- Shared backend logic so web publishing and mobile content delivery stay in sync
Built with Enterprise-Grade Technology
Goals and Objectives
The client came to us with clear objectives to transform their operations.
Unify Content Operations
Create one web-based place to manage content and publishing for the whole product
Improve Cross-App Consistency
Keep web content workflows and mobile content delivery connected through shared backend logic
Add Clear Review Flow
Introduce review and approval steps so content quality stays controlled
Support Personalization
Use user profile data like industries and interests to improve discovery in the mobile app
See the Platform in Action
From intake to completion, explore how the solution transforms operations.
Content Management Dashboard
Manage all content items from one dashboard with filters and quick actions. Teams can publish, edit, and track items without jumping between tools.
Content Type Selector
Create new content by selecting the correct format first. The system supports multiple content types, so editors can keep everything consistent and structured.
Review and Approval Queue
A dedicated queue for content that needs review. Reviewers can quickly approve items, helping keep quality high and publishing controlled.
Mobile Profile and Interests
Users set up their profile and pick industries and interests. This data supports better content discovery inside the mobile app.
How It All Works Together
Web Admin Portal
A web interface for content teams to create, edit, filter, and manage content items and publishing actions.
Content Workflow and Review Layer
A review queue and approval process that controls what goes live and helps maintain content quality.
Mobile Experience Layer
A mobile app where users manage their profile and interests and consume curated content aligned with their preferences.
Backend and Data Layer
Shared backend services and APIs that keep web publishing and mobile content delivery in sync, with authentication and structured content storage.
Value and Impact Delivered
Measurable improvements across every dimension of operations.
Cross-App Efficiency
Connected web operations and mobile delivery into one workflow, reducing duplicate work and confusion across teams.
Controlled Publishing
Added a clear review and approval process so only checked content is published.
Faster Content Updates
Content teams can update and manage items quickly through the admin dashboard instead of manual steps.
Better User Profiling
Mobile profiles capture industries and interests, supporting more relevant discovery for end users.
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